€1 MILLION

Shifter raises €1 million to digitalize and drive

bike professionals and accelerate its expansion in Europe

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Shifter, the start-up digitalizing the bike market, proudly announces a €1 million fundraising round. This financing, led by BeAngels and Seeder Fund, marks a key milestone for Shifter, which aims to become the European leader in bike shop management.

 

A single platform combining an industry ERP and a marketplace for a changing sector

 

Much more than a simple management software, Shifter is an all-in-one platform that connects bike stores to their product and service suppliers, whether wholesalers, manufacturers, marking operators or even insurers. Shifter thus simplifies daily operations and lets cycle professionals focus on their real job: advising, selling and repairing bikes. The start-up offers specialized POS and management software, as well as a B2B marketplace dedicated to bike stores that brings together the wholesalers and leading brands of the bike market, making procurement easier, optimizing inventory management and improving shop profitability.

 

Founded just over two years ago, Shifter has established itself as the go-to solution for bike shops by offering intuitive, tailored digital solutions. The 3 co-founders, Lenny Carquin, Alexis Faure and Pierre Bodmer, decided to address a need to streamline and simplify the work of bicycle sales and repair shops and workshops by offering specialized POS and management software. Shifter simplifies procurement, optimizes inventory management and improves shop productivity. In a word, Shifter saves retailers time on their many time-consuming management tasks.

 

Goal: Conquer Europe

 

With this investment, Shifter intends to structure its team and step up its international development. The start-up plans to enter the Spanish and German markets from 2025, with the ambition of equipping more than 2,500 shops within two years. The recent launch of the first B2B marketplace dedicated to light mobility reinforces this momentum by giving bike shops direct, intuitive access to a vast catalog of products and services.

 

Solutions that meet the market's challenges

 

Shifter stands out through its innovations that meet the specific needs of the fast-changing bike market. At a time when bike shops must reinvent themselves to face broader competition and increasingly demanding consumers, Shifter offers tailored integrations: instalment payments, insurance, marking, e-commerce, loyalty…